The First Hoodie Collection Funded by Virgin StartUp UK
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Every founder remembers their first product.
For us, it was a hoodie.
Not just any hoodie — but the first founder hoodie designed to represent what it feels like to build something from scratch.
It became our first milestone: One Farad’s debut collection, proudly supported by Virgin StartUp UK.
A Founder Story, Not a Fashion Launch
At One Farad, we didn’t start as a fashion brand.
We started as founders, frustrated by the lack of clothing that reflected our journey — the long nights, the quiet ambition, the energy behind every idea.
We wanted something that felt like us:
minimal, premium, and built with purpose.
The hoodie became our Minimum Viable Product — a product that wasn’t perfect, but real.
Something that could evolve with feedback, iteration, and time — just like a startup.
Built With Founder Values
Our first collection was small.
No hype drops, no celebrity campaigns, no overcomplicated strategy.
Just an honest attempt to make the best version of something simple — the perfect everyday hoodie.
- Made in Italy, using premium cotton with a soft interior feel.
- Designed for founders, makers, and dreamers — people who live in their hoodies while building something bigger.
- Created with constant improvement in mind — because, like any startup, perfection is a process.
Every stitch, label, and texture told the story of early-stage creation — the raw energy of starting.
Supported by Virgin StartUp UK
Being funded by Virgin StartUp UK gave us more than capital.
It gave us validation.
It proved that our idea — to build a brand for founders, by founders — resonated beyond our small circle.
It meant that even a simple hoodie could carry a bigger message: that entrepreneurship deserves its own identity, its own aesthetic.
Virgin’s support allowed us to test, learn, and refine — exactly like a startup refining its product-market fit.
And that’s what our first drop truly was:
an experiment in authenticity.
The MVP Philosophy
We believe every fashion brand should act like a startup:
launch, learn, improve.
Our hoodie was never meant to be final — it was meant to be the beginning.
A tangible version of our philosophy: that fashion can be built with the same iterative mindset as product design.
This approach shaped how we’ll build everything next — every campaign, every garment, every story.
What’s Next
The first hoodie collection was our v0.1.
The next ones will keep evolving — softer fabrics, refined fit, elevated details — all based on founder feedback.
Because One Farad isn’t about chasing perfection.
It’s about building it together.
One Farad — Made for Founders.
Born from a startup mindset. Funded by Virgin StartUp UK.