Notes

Building something means carrying things

Building something means carrying things

Emidio Cesetti

Your team needs you to be strong. Your investors need you to be sure. Your family needs you to be fine. So who hears the truth? Building something means carrying...

Building something means carrying things

Emidio Cesetti

Your team needs you to be strong. Your investors need you to be sure. Your family needs you to be fine. So who hears the truth? Building something means carrying...

Stop Trying to Be Different. Start Making Compe...

Emidio Cesetti

I’ve been reading about a brand strategy concept that hits harder than most positioning advice floating around startup and fashion circles: De-Positioning. The idea comes from the book I recommend, De-Positioning:...

Stop Trying to Be Different. Start Making Compe...

Emidio Cesetti

I’ve been reading about a brand strategy concept that hits harder than most positioning advice floating around startup and fashion circles: De-Positioning. The idea comes from the book I recommend, De-Positioning:...

What Naval’s “In the Arena” Podcast Episode Tea...

Emidio Cesetti

I listened to a podcast episode recently from Naval that hit harder than expected. Not because it gave tactical advice or growth hacks — but because it reframed how to...

What Naval’s “In the Arena” Podcast Episode Tea...

Emidio Cesetti

I listened to a podcast episode recently from Naval that hit harder than expected. Not because it gave tactical advice or growth hacks — but because it reframed how to...

Before You Sell the Product, Build Your Credibi...

Emidio Cesetti

One thing I’ve learned the hard way — more than once — is that a good product is not enough to convince people to buy. We like to believe that...

Before You Sell the Product, Build Your Credibi...

Emidio Cesetti

One thing I’ve learned the hard way — more than once — is that a good product is not enough to convince people to buy. We like to believe that...

If You Want to Start a Project or Change Career...

Emidio Cesetti

In the last few weeks, several people asked me the same question:“How do I start a new project?”“How do I change career?”“Where do I even begin?” I’m not a career...

If You Want to Start a Project or Change Career...

Emidio Cesetti

In the last few weeks, several people asked me the same question:“How do I start a new project?”“How do I change career?”“Where do I even begin?” I’m not a career...

Your New Customer Is Often Hidden Inside Your C...

Emidio Cesetti

I recently rewatched an old internal talk by Steve Jobs from his NeXT years. What struck me is how relevant it still is for anyone building a project today —...

Your New Customer Is Often Hidden Inside Your C...

Emidio Cesetti

I recently rewatched an old internal talk by Steve Jobs from his NeXT years. What struck me is how relevant it still is for anyone building a project today —...