About Me

I hold a degree in Business Administration and an MBA from MIP Politecnico of Milan. I started my career at IBM and Compass (Mediobanca Group), before moving into startups and online businesses in London in 2010.

Over the past decade, I’ve led growth and performance marketing for multiple multi-million-pound UK startups across e-commerce and consumer brands, including WUKA, INKD and PUP UP.

I also built Emiut, a men’s style app showcased at TechCrunch Disrupt London, and I’m the author of “L’eleganza non ha tempo” (2009), one of the few Italian books dedicated to men’s elegance published after the mid-1990s.

One Farad brings together my experience in startups and essential menswear — built for people who are building.