About Me

I’m Emidio Cesetti. Over the past 15 years, I’ve built and advised startups across the UK and Italy, learning firsthand what it takes to grow a business under pressure.
Alongside entrepreneurship, I’ve published a book about Italian men's elegance, developed a deep understanding of visual systems, style, and design, combining aesthetics with practicality.
My approach is about clarity, discipline, and resilience — creating tools and experiences that are functional, thoughtful, and enduring. This site is published under the One Farad imprint.
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Emidio

One Farad is menswear for startup builders.

Clean essentials you can wear every day — in the office, at home, at events, and on long nights building.

Why “One Farad”?

The name comes from Michael Faraday, the scientist who turned raw curiosity into discovery.

What we make

Minimal pieces. Limited drops. Built to feel good and last. No trends.

We produce in small quantities with attention to quality and more responsible manufacturing.

Emidio Founder — Resilient by Experience

He spent years inside startups — building, failing, restarting. Learning how to move forward when resources are limited and certainty doesn’t exist.

That experience shaped One Farad. Not optimism. Resilience. Not hype. Consistency. Not shortcuts. Showing up every day.

One Farad is built with the same mindset Emidio learned the hard way: keep going, adapt, and don’t stop when things get uncomfortable.

This brand isn’t about success stories. It’s about staying in the game.

Discover the collection